![]() ![]() Enhancing visibility by 10% across social media channels through weekly events in six months.Some SMART brand activation goals you can look into include: Having SMART goals enhances your problem-solving process and allows space for growth and innovation. In branding-speak, you need SMART or specific, measurable, attainable, relevant, and time-bound goals for every new campaign. However, setting goals is not as easy as writing a wish list. Categorizing your goals also allows you to break down problems and track your achievements as you progress. The former are smaller milestones achievable in a short period, while the latter tackles result from brand activations that may have a huge impact on your overall business growth and direction. When identifying your brand goals, start by categorizing them into short-term and long-term objectives. It ensures that you reap the maximum results that brand activation campaigns can offer. ![]() 4 Tips for Creating A Brand Activation Campaign StrategyĪs the adage goes, ‘A goal without a plan is just a wish.’ In a brand activation campaign, your goals are the northern star that guides you along the way. Case in point, data shows that more than 90% of consumers participating in brand activations would likely purchase.īut before anything else-let’s talk about brand activation strategies and how to get started. Such effort dominoes to your bottom line, eventually increasing sales and strengthening your loyal customer base. Moreover, executing brand activation lets you inject your personal touch to elicit a positive brand perception. Most brand activations like pop-ups serve as a sneak peek of the in-store experience they can expect should they decide to go to their actual shops. ![]() ![]() Consumers are more likely to drop by and check out what you have. Instead of passively telling customers to travel to the nearest branch through an ad, they break barriers by coming to you instead. Think of pop-up events that most brands run to build their presence. Compared to running an ad on social media or offline, brand activation requires the “active participation” of the end users. ![]()
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